Rosbank - pryaniky.com

Case

Corporate social network "VMESTE" - a space
of equal opportunities for Rosbank's employees

Rosbank is a private universal bank providing all types of services to private and corporate clients

www.rosbank.ru/

Target:

Create a trusted communication environment that helps to better hear the voice of employees and maintain high levels of engagement

Solution:

Corporate social network with gamification and knowledge base

After we launched it, we realized that the social network was already doing another important function: it became a space of equal opportunities for employees
Dmitry Koftunkin, Head of Internal Communications Department, “Rosbank”

The social network Together was conceived as a unified information and cultural platform that would unite 11,000 employees, become a meeting place and a point of attraction for the entire team of the bank with its wide geography of presence
Dmitry Koftunkin, Head of Internal Communications Department, “Rosbank”

Results:

At the end of Q1 2024, the rate of unique users taking targeted actions amounted to 69.2% Employee loyalty to the social network, based on the results of the annual survey, is aiming for 90%

Interesting facts:

There is a closed showcase for the brand’s ambassadors’ project in the social network “VMESTE”, and there we give the opportunity to exchange accumulated RB-coins for expert advice on how to strengthen and develop your personal brand in external social networks;
There’s a preset end-to-end thank you script where all employees can gift coins, saying thank you for their help during the week and linking their appreciation to the expression of a particular corporate value;
According to the 2023 employee survey, our engagement rate is the highest among our competitor banks, at 91.4%. Of course, it is impossible to single out the influence of the social network alone on this indicator, but the activity of employees, awareness of various aspects of the bank’s activities and their feedback suggest that the merit of the social network in this result is not insignificant.

Interview with a representative of the company “Rosbank”

Moduls:

Social network

Virtual store

Virtual currency

Acknowledgements

Knowledgebase

It is absolutely necessary to move towards communications in the format of social networks, as this is a modern, convenient and already familiar format of communications for almost all target audiences within the company
Dmitry Koftunkin, Head of Internal Communications Department, “Rosbank”

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