Case
Gamified corporate world to
strengthen corporate culture
Payment system "Mir" is a national Russian payment system with 100% shares of the JSC owned by the Central Bank of the Russian Federation
mironline.ru/Target:
Streamline non-financial motivation programs and create a platform for internal communities
Solution:
A gamified corporate world with virtual miles and real prizes, numerous badges, quizzes and contests based on an internal social network
Result:
The platform totally delivers on its assigned task – non-financial motivation is systematized and internal communications flow on different subjects and directions
Interesting facts:
- For each completed activity from the “price list” employees receive miles and badges. And they additionally earn miles as a gratitude from each other. All earned miles are added to the “Around the World” rating; thus to fly around the virtual globe, you need to gain 40,000 miles. Initially, 40,000 miles can be covered in 1.5-2 years of high activity;
- The store was opened 4 months after the project launch. All products are travel or active lifestyle related, also employees can buy the company’s branded merchandise.
