Mir - pryaniky.com

Case

Gamified corporate world to
strengthen corporate culture

Payment system "Mir" is a national Russian payment system with 100% shares of the JSC owned by the Central Bank of the Russian Federation

mironline.ru/

Target:

Streamline non-financial motivation programs and create a platform for internal communities

Solution:

A gamified corporate world with virtual miles and real prizes, numerous badges, quizzes and contests based on an internal social network

The borders are closed, but you still want to go to the ocean, to the mountains, you long for new countries and experiences! So we have created for ourselves a virtual world of travel, which is also accords well with our brand name “Mir” (meaning “world” in Russian)
by Alexandra Zapevalova, Head of Internal Communications Dept, MIR

Little by little, day after day, without intensive team-building trainings, colleagues get to know each other and draw closer. And all this works to create a friendly working environment and team building.
by Alexandra Zapevalova, Head of Internal Communications Dept, MIR

Result:

The platform totally delivers on its assigned task – non-financial motivation is systematized and internal communications flow on different subjects and directions

Interesting facts:

For each completed activity from the “price list” employees receive miles and badges. And they additionally earn miles as a gratitude from each other. All earned miles are added to the “Around the World” rating; thus to fly around the virtual globe, you need to gain 40,000 miles. Initially, 40,000 miles can be covered in 1.5-2 years of high activity;
The store was opened 4 months after the project launch. All products are travel or active lifestyle related, also employees can buy the company’s branded merchandise.

Interview with representatives of the company “Mir”

Moduls:

Virtual store

Social network

Virtual currency

Badges

It turned out that working out non-financial motivation is also engaging and not at all boring! We watched our ideas “come to life” first in a rendered form, and then in an interactive form configured on the platform. Seeing and starting to use what a couple of months ago were sketches on napkins – that’s cool!
by Alexandra Zapevalova, Head of Internal Communications Dept, MIR

Want to try?