Case

Gamified corporate world to
strengthen corporate culture

All cases

Payment system "Mir" is a national Russian payment system with 100% shares of the JSC owned by the Central Bank of the Russian Federation

mironline.ru/

Target:

Streamline non-financial motivation programs and create a platform for internal communities

Solution:

A gamified corporate world with virtual miles and real prizes, numerous badges, quizzes and contests based on an internal social network

Main page “Around the world”


Result:

The platform totally delivers on its assigned task – non-financial motivation is systematized and internal communications flow on different subjects and directions

Interesting facts:

  • For each completed activity from the “price list” employees receive miles and badges. And they additionally earn miles as a gratitude from each other. All earned miles are added to the “Around the World” rating; thus to fly around the virtual globe, you need to gain 40,000 miles. Initially, 40,000 miles can be covered in 1.5-2 years of high activity;
  • The store was opened 4 months after the project launch. All products are travel or active lifestyle related, also employees can buy the company’s branded merchandise.

Moduls:

Virtual store
Social network
Virtual currency
Badges

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