Case
5% sales increase in market shrinking
to a half of its size
SB JSC Home Credit Bank is part of Home Credit N.V. holding company, which is a global consumer finance platform
www.homecredit.ruChallenge:
- “Incase” the annual “high” season motivational program;
- Involve the maximum number of participants in active sales;
- Tone up the front office.
Solution:
A full-fledged game with a bright game metaphor – space battle for a new home, conquering space for development
Orange-Apple featured as gamification partners.
Results:
Sales volume + 5% with a decrease in customer flow in retail outlets by about 2 times;
Achieved goal of attracting deposits in the national currency devaluation period;
4 conquered planets with the original goal – to capture at least one!
Interesting Facts:
- The cost of organizing the project = one month sales plan of 2 managers;
- Prize Pool Cost = one week sales plan of 2 managers;
- The game lasted about 70 days and invloved 2459 participants. In total, there were 89,132 publications in the feed. Of these, 3347 news (~ 50 per day), polls – 184.
