Case
Increasing motivation and bringing effective interaction among
employees among 800 online offices throughout Russia
Kassa Vzaimoposchi (credit union) is a nationwide microfinance company with more than 800 offices throughout the country
kreditkassa.ruTarget:
Timely and efficiently deliver information to each employee, receive feedback, elaborate corporate culture, share experience and knowledge, and motivate employees to achieve better results using virtual activities.
Solution:
Corporate social platform with virtual currency, badges and thank-yous.
Results:
100% goals reached: team building, strengthening the feeling a part of one large team and creating a common information field.
The average score of the employee platform loyalty index was calculated – 8.77 out of 10.
Interesting Facts:
- The company began its partnership with Pryaniky in 2018, with 600 connected offices. Cooperation continues up to this day;
- Another virtual character was also introduced on the platform – Ivan Vasilievich (who changes his profession). He was conceived as an antagonist, a rigid character, but somehow he did not take off and only the kind and positive Kassenok remained.
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Kassenok’s profile
