Case
"Harvest of awards": gamification
at the Rosselhosbank
One of the largest banks in Russia. It was founded in 2000 in order to develop the national credit and financial system of the agro-industrial sector and rural areas of the Russian Federation. Today it is a universal commercial bank that provides all types of banking services and holds a leading position in financing the Russian agro-industrial complex.
www.rshb.ruTarget:
The company faced the need to increase employee engagement in the processes of training, communication and adaptation to digital tools that were already installed in the company. The bank needed the help of external HR-tech and gamification specialists to make internal services and educational materials more interesting and accessible, as well as to create a motivation system that would reward active employees for their participation in corporate life.Solution:
Pryaniky provides consulting support to Rosselkhoznadzor specialists in developing a gamified program aimed at increasing employee engagement and motivation.Results:
Thanks to Pryaniky’s consultations, a gamified system was created. At the moment, Rosselhosbank has improved the quality of work in contact centers by 5%. In one of the business units, the number of participants in a campaign aimed at motivating them to use the new IT system increased by more than 50 in the first month.
Interesting facts:
- The bank’s routine tasks have become an exciting process, which has helped to increase overall productivity and reduce resistance to change.
- The *motivation* Program provides surprises and bonuses for regular participation, which spurs the interest of employees to return to the platform again and again.
- In addition to motivational mechanics, “Harvest of Awards” has become a place where employees share knowledge, successful cases and experiences, contributing to internal development.
