Alrosa - pryaniky.com

Case

How to increase engagement of
young employees with career rankings

All cases

ALROSA is the largest Russian diamond mining company, the world leader in terms of diamond production and reserves

www.alrosa.ru/

Target:

Reduce turnover among young professionals (under 35) and increase the engagement

Solution:

A gamified digital platform with ratings and the ability to celebrate your successes

Everything works very simply: the employees register on the digital platform (we automatically register them if they indicate their corporate e-mail, and if their e-mail is personal, the registration is checked by a coordinator) and upload their achievements.
Natalia Petukhova, Head of ALROSA’s Recruitment and Development Department

…the idea of a digital platform on which employees could mark their successes and grow in such a rating emerged was born – and we found Pryaniki as a platform, worked out the composition and “weight” of the activities that should be taken into account in the rating, Pryaniki specialists customized the necessary mechanics for us, and we announced the project to our target audience.
Natalia Petukhova, Head of ALROSA’s Recruitment and Development Department

Results:

In the first 3 months, 2,456 young professionals registered on the platform, and this number only grew thereafter. The level of employee engagement increased by 10 points and reached 62%. The dynamics of career advancement increased by 27%. And the turnover rate also decreased by 3%

Interesting facts:

The project started in 2021 and at the end of the year we identified 5 best young specialists in each of the areas. In addition to a certificate of merit from the CEO, the guys receive a grant to attend a full-time soft skills training program;
The profile of each employee’s achievements is formed by the employee himself – he adds there all his diplomas, certificates, letters of appreciation, information about additional education, information about participation in special projects, etc.;
The employees did not expect that their idea would be taken up and put into practice. And this in itself has already had a positive impact on engagement – the employees realized that their voices can be heard and not kicked into the long grass.

Interview with a representative of the company “Alrosa”

Moduls:

Publication feed

Ratings

Announcements

Badges

We believe that the project has a great future, because young specialists really see in it an opportunity to show their achievements and get on the radar of career growth, and managers use this rating when they need to find young promising employees with potential for certain projects.
Natalia Petukhova, Head of ALROSA’s Recruitment and Development Department

Want to try?